I think this is a question a lot of bloggers often ask themselves, after all if someone asks you to spend your time writing something for them then you ultimately you should be paid for your time. It’s lovely that other companies ask you to write for them, I write for several including Kiddicare and The Happy Little Clothing Company. No one works for free – at least not that I know of. So, what to you charge for a sponsored blog post and how do you work it out?
The first question you need to ask yourself is how much is your time worth, how long will it take you to write the blog post and what would you consider fair remuneration for it. As a starting point consider the time it takes to research a blog topic, write it from your perspective, the time out you would take from being with the family and also look at your social klout scores to see what sort of demographic reach your blog post has.
However, there is a really simple formula that you can use and I suspect some mummy bloggers are already using it. To do this lets take a look at your Google Analytics stats.
How To Charge For a Sponsored Blog Post
Let’s take an average blog
- Total number of monthly page views – 10,000
- Add your page views to your number of twitter followers – 10,000 + 1235 = 11,235
- Divide that by your Google Page Rank (if you don’t know it click here) – 11,235 / 2 = 5617.50
- Multiply that figure by .01 – 56.17
Cost of a sponsored blog post – £56
This is a guide for you and obviously you can set your own limits. Some bloggers would feel that there is a minimum they will charge regardless of stats, but I do think it is worth working out what you are worth in terms of time – money and reach for who you are writing for. For me my costs depend on factors such as my relationship with the brand who want me to write for them, how much social klout they have, and it is always worth bearing in mind that you should only work with those companies that are aligned to the beliefs and ethos of your blog. I for example could never write for a company that promotes ready meals for kids as I consider them a lazy parenting option.
Maximise your blogging and PR potential with a media kit and also to back up your stats get Google Analytics onto your blog. Plenty of mummy bloggers make a good living from writing excellent sponsored posts for other networks, if you enjoy it and want to make it a success then hopefully the above is useful to you in working out what to charge for a sponsored blog post.