Move over Branson, Sugar and Caan, a new report from a leading academic reveals over two thirds (68%) of female business start-ups are so-called ‘everyday entrepreneurs’. Based on research conducted with 1,000 self-employed businesswomen, the Avon ‘Everyday Entrepreneur Report’ shows these women are breaking the Branson mould and hadn’t planned to be self-employed business owners. In fact, enterprising women are supporting the UK economy by running thriving enterprises, often from home, and appear to be motivated by flexibility and a passion more than the idea of money and power, with most not even connecting with the word ‘entrepreneur’. For women [...] Read more »