No it’s not something from a sci-fi drama, Google authorship is the ability to display your Google profile picture next to posts that you have written in Google searches. Why would you want or need to do this I hear you ask? Well if you are a serious blogger who wants to be associated and recognised or writing credible, real content this is another step you can do to prove authorship of the content on your blog.
In the latest load of changes to the way our search results display Google now displays your name and your profile picture in search results next to stories you have written. As a result of this the picture that displays, this will link to your Google Profile page and if you are a content creator this gives you the added bonus of now being able to indirectly claim authorship of your content on Google search pages.
There’s another advantage as well – your Google click-through rates may improve. Why? Well because Google is a busy place and your search result may be squashed in amongst lots of others, readers may be more attracted to click on your result because of this added visual element.
Thankfully it’s not difficult to set up, in fact it will take you less than 10 minutes and I am going to tell you exactly how to claim your Google authorship.
So let’s get started.
Step 1: Create an “About Me” page on your blog, if you haven’t done that already, and link this page to your Google Profile page.
What is important is to remember that when you make the link to your Google Profile page that you add the rel=’me’ link that I have pasted below, or if you are already technical view the source of my bio page.
<a href=”https://profiles.google.com/your_ID”rel=”me”>My Google+ Profile</a>
Step 2: The next thing you need to is to start ensuring that all your future blog posts (and your previous ones if possible) have a link to your “About Me” page. This hyperlink should have the rel=”author” attribute that you can see below.
<a href=”http://yourwebsite.com/about/”rel=”author”>Read my blogger bio</a>
Step 3: If you’ve got this far you can do a little jig and a slap on the back. Next sign in to your Google Profile account. Edit your profile and under the links section add a new custom link that points to your ‘About Me’ page. The title should be something like ‘this page is about me’ and then save the changes.
And voila! You’re done.
Now sit back, make a cuppa and eat cake and just wait for the wonderful bots of Google to re-crawl your new content and test your links.
In a few days you can try testing a few URL’s yourself. Just open the rich snippets tool and copy-paste the URL of one of your recent stories in the preview box. If the results say verified author you are all set.
Interested in getting a review or guest post for your product?
Read my blogger bio for details.